Moms Know the Deal This Holiday Season

SAN FRANCISCO--(BUSINESS WIRE)--A recent survey of moms across the country reveals that the lure of better deals, convenience of shopping from home and sticking to a holiday budget will drive them to daily deal websites versus going directly to a store this holiday shopping season.

“We know moms are on the go, especially during the holidays”

Plum District (www.plumdistrict.com), a daily deal site for moms, by moms, issued a survey among its members to uncover what matters most to moms this holiday shopping season. Moms, who are responsible for over two trillion in household spending, revealed that daily deal sites are this year’s must-shop destination, especially in light of the family budget belt-tightening and hectic holiday schedules.

Among the findings:

Nine in ten moms will purchase gifts from a daily deal site this holiday season – their first stop before retailer websites (78 percent) and auction sites (19 percent) Four in five moms will shop more daily deal sites this year than last year Nine in ten moms will shop online this holiday season versus only half that plan to shop at malls (54 percent)

“We know moms are on the go, especially during the holidays,” said Megan Gardner, CEO Plum District. “Plum District makes gifting easy by being everywhere moms are – whether on a mobile device, iPad or the web, moms can find great local and national values on our site.”

This holiday season Plum District is curating giftables for everyone on mom’s list – including gifts for teachers, kids, him, her, pets and stocking stuffers. All offers on Plum District are hand-picked by a mom in the community making it the most trusted local commerce destination.

Among the top findings of the survey:

Mommy’s Purse Strings…

More than 50 percent of moms reveal that their biggest holiday challenge this year will be staying within budget 46 percent of moms shopping noted that while they have a budget – nearly all anticipate breaking it

To Re-gift or Not to Re-gift?

More than half (57 percent) of respondents believe it is ok to re-gift as long as you know someone else will appreciate the gift more

Naughty or Nice – Sale or Full Price?

78 percent of moms plan to shop sales for their own kids or kids in their life Moms are more likely to go full-price on gifts for teachers and caregivers - only 11 percent are looking to buy sales items

Gift Gurus

One out of three moms surveyed said they look to the Internet for gift ideas vs. recommendations from their own spouse (only 8 percent look to their spouse for gifting advice)

Methodology

Plum District’s online holiday shopping survey was conducted among almost 1000 Plum District members across the U.S. The survey reached online shoppers in the United States who had purchased at least one item from Plum District in the past 90 days.

About Plum District

Plum District (www.plumdistrict.com) offers daily deals moms love. It is For Moms By Moms – a community of moms sharing deals from local and national merchants for other moms to enjoy. Plum District puts Mom first by connecting her with products and inspirations that make her life easier. We know moms are looking to indulge, explore, nest, nibble, play, splurge and give – our goal is to make Mom’s day, by offering her great values for her and her family. Our mom consultants work with each merchant to develop a customized marketing program to attract and retain high-value customers. Based in San Francisco, California, Plum District now has over 1 million members and is in 26 markets across the United States.

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